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Digital Marketing for the Food Industry: Instagram Content Worth Drooling Over!

Disclaimer: This article is pure click plate. Ever found yourself stopping in a restaurant to take a picture – or boomerang - of your delectable dish? Or cooking a MasterChef masterpiece and sharing your efforts online with the cheeky hashtag #InstaFood? All. The. Time.

We love to share pictures of food. According to research by Zizzi, 18-25-year-olds spend five whole days a year browsing food posts on Instagram, and would avoid a restaurant if it had a lack of followers or posts on social media.   

Take Manchester SEO agency, Bigfoot Digital, who specialise in sharing Instagram content worth drooling over for their clients in the restaurant industry. They have doubled client, Pago’s Instagram following using a social media strategy shaped around fresh, fruit juices. Unlike most of the food world, their photographs are bright, flooded with colour, vibrancy and life.   


Here they share five tactics to help develop your food industry brand on Instagram:

1) Relevant Content

Real people relate to real posts. It’s as simple as that, and will only work if you incorporate a social media strategy around your audience’s needs and wants. Users want to see interesting, engaging posts with people using your products. Whether you are posting a coffee break, desk and coffee snap or a business lunch, presenting your product in real life, relatable circumstances is essential to building a loyal following.

2) Repost/gram

To show real people using your product, then turn to your followers to promote your brand. As we’ve established, Instagram users are quick to promote their favourite foods online. Track how your users engage with your products and share snaps that promote your brand messaging.


3) Food Competitions

From like to win, share with friends to comment on the post, these competitions increase engagement with readers. There are several incentives you can introduce, including gift cards, free products and reposts. Recently, we recently shared a targeted competition across Instagram, Facebook and Twitter asking people to comment with their favourite Pago flavour and in that week alone we doubled engagement, shares and followers. Monthly competitions and deals like this are great brand promotion.

4) Have a posting schedule  

This applies to all your social media accounts. Instagram’s algorithm is strict when it comes to posting schedules. If you post twice a day for a month and then neglect your account for a week, Instagram will know about it and rank you accordingly. To get maximum views from your foodie following, then create a social media schedule and stick to it.

5) Be consistent

Successful brands on Instagram are those with strong, visual content. It’s all about pretty pictures and interesting posts. Finding the balance between lifestyle posts, promotional materials, contests and regrams is crucial in maintaining interest, credibility and originality for your brand.


These examples of food industry marketing have left me incredibly hungry – now, off to order a crate of Pago and dig into my secret stash of snacks. Comment below your favourite food brands to follow on Instagram. Sharing is caring…

Sunsoul Natural Energy Drinks

Sunsoul Natural Energy Drinks
I am a big coffee drinker, I have at least one per day (I am having a gingerbread latte as I'm typing) so I've never reached for energy drinks as the caffeine in coffee is enough for me but I'm always happy to try new products although nothing will ever replace coffee for me. I was very kindly sent the Sunsoul Natural Energy Drinks to test out!

*SunSoul Raspberry & Elderflower Natural Energy Drink
Raspberry and elderflower are two of my favourite flavours within drinks, especially tea so this was the one I wanted to try first and it's definitely my favourite. I love the sweet, sharp raspberry flavour but it's not overly or sugary sweet. It's fizzy and refreshing - perfect as a mid afternoon pick me up when I usually reach for snacks. I really like all three but this one is my favourite!

*SunSoul Kaffir Lime & Lemon Natural Energy Drink 
Lemon and lime are favourites of mine too, I always drink still water with lemon and lime juice as it's refreshing but subtle and this is another fave. I love the sweet zesty, citrusy flavour and as it's carbonated it's a great pick me up when I'm feeling tired or if I have a lot to do but not enough energy.

*SunSoul Spiced Mango & Pineapple Natural Energy Drink
I love mango and pineapple smoothies but I haven't tried them in anything other than smoothies; I tried this one last as the combination of tropical fruit and christmassy spices such as cardamon and cinnamon sounds quite...unusual and I didn't know if I'd like it as it isn't a combination that I haven't seen or tried before. It is surprisingly really good, I actually like the sour tropical fruit and cinnamon mix - unusual but surprisingly pleasant.

Overall, I'm really happy with all three and I can't recommend them enough as an alternative energy drink that contains 100% natural ingredients, no refined sugar and only contains 84 calories. My favourite is the raspberry and elderflower option but they are all great! Also I love the packaging and they're only £2.78. Overall rating: ★★★★★, 5/5.

Do you drink energy drinks? Have you tried these delicious energy drinks? 

Sugavida Palmyra Tree Blossom

Palmyra Tree Blossom Sugar
I don't have a massive sweet tooth but at this time of the year I am drinking more sugary hot drinks and sweet treats as well as baking lots of brownies, gingerbread and cookies which naturally have quite a lot of sugar in them. Sugar in any form isn't going to be super healthy but in comes Sugavida.

I was kindly sent the *Sugavida Organic Palmayra Tree Blossom Sugar (250g) which is a variation of sugar ethically and sustainably derived from the Palmyra Tree. It's 100% organic and it's suitable for vegans and vegetarians. The organic palmyra blossom sugar is low in fructose, it's diabetic friendly and it is rich in vitamin B12 and also includes B1, B2, B6 and iron which is amazing!

The sugar is quite fine, it's finer than regular granulated sugar and it looks like light brown sugar - it smells/tastes like light brown sugar too. It has a delicious treacle-like flavour which I love and I find it a little less sweet compared to white granulated sugar. It can be used for cooking, baking or stirring into hot drinks which is what I've been doing the most with this sugar but I can't wait to use it in baking too. Overall rating: ★★★★★, 5/5.

Have you tried the Sugavida Palmyra Tree Blossom sugar?